I attended an event at the Chloé store in Al-Khayyat Center earlier this year.
The event started at 8pm. I arrived at 8.15pm & the place was already popping! Jeddah's saudi-timing (always fashionably late) doesn't apply when it comes to these fabulous events!
The brand Chloé was founded by Gaby Agnion in Paris, circa 1952. In an industry that at the time was dictated by haute couture as luxury fashion, Chloé entered offering style at a convenience in the form of Pretwear. Aginon once wrote: "One morning, I woke up thinking I will make a little collection of charming dresses in very pretty colors that women will fancy." And so came Chloé. Chloé exudes pretty, subtle femininity, with a hint of boho-chic 70s vibes. That's how it's easy to spot a Chloé dress. Its advertisements portray the brand as a dream!
Claire Waight-Keller is currently the creative director. She previously worked alongside the likes of Calvin Klein, Ralph Lauren, Tom Ford at Gucci, Francisco Costa and more!
You must have noticed the Drew bag by Chloé on the shoulders of fashionistas all across social media at some point. Due to it's availability in countless beautiful colors & the skinny chain link design that displays simplicity and delicacy, it's unmissable! It's one bag that will stay in your style rotation for years to come. Worn cross body, it's a great option for a casual day around town, but chic enough to be slung over one shoulder for a fancy evening out too.
Head over to the store In Al-Khayyat Center on Tahlia street, Jeddah & grab yourself a Drew too. Or check out everything they have to offer on www.chloe.com/sa
Scroll down to check out some of my favorites from the store.
A glimpse of the vibes at the event!