Style is not limited to fashion alone. It seeps into all forms of visuals, including art & interior.
Last week, I had the pleasure of dropping by at The Belle Epoque, a pop-up store curated by Nouf Hakeem, the ex-founder of the reputable Saudi retail brand Sotra. I must say, it was one of the most enlightening & exciting experiences for me in Jeddah.
Nouf has a well-travelled eye for all things stylish. She founded Sotra for her love of fashion, built it from the ground up over the course of 10 years & finally sold it to move on to other adventures when she felt that it longer excited her to circulate through the same collection design process season after season. She mentioned that on a trip to Morocco she stumbled upon a place loaded with precious gems of furniture that literally gave her butterflies. On a returning trip for a friend's wedding to Morocco, she revisited that space & bought some pieces on impulse. When she returned she decided to spread her collection of beauty into others' homes through a pop-up shop titled "What would Josephine Do?".
The success from WWJD gave rise to the 2nd pop-up shop titled " The Factory Girl", inspired by the era & lifestyle of Edie Sedgwick, the popular actress & model from the 70s, also known to be Andy Warhol's superstar at the time.
Walking into Casa Ramzy where the pop-up shop was being held was like being transported to European chic. The space had French gypsy walls & French doors. The minimalistic white French fittings made for the perfect space to display Nouf's collections, which consisted of rare, eclectic pieces she collected from her travels.
Scroll down to check out the space.